Social media marketing is the latest buzz term flying around marketing agencies, management meetings and water-coolers. So – what is it?
Simply put – social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Combine this concept with the growing use of internet ready smart-phones, and you have mobile social media marketing.
Business’ that leverage tools like Twitter, Yelp, YouTube, FourSquare and others are on the cutting edge. In return, customers are tweeting their brand, posting reviews on Yelp, uploading catchy videos to YouTube and letting their friends know they’re “At the local coffee shop” on FourSquare.
How do business benefit from this? Consider this story:
Kevin is a 29 year old male living in Toronto. He’s computer savvy, owns an iphone, has an active social life and is an active Facebook user. Facebook. On an average Friday night, Kevin hooks-up with his friends for a drink, followed by dinner and finally a late night rendezvous at a local coffee shop. While out and about, Kevin updated his Twitter page (1100 followers), checks-in with FourSquare (75 city friends) and posts his FourSquare activity to Facebook (450 friends). Before heading to bed, Kevin logs his review of the blue-cheese crusted steak he ordered on Yelp giving it 3.5 stars.
In one evening, our friend Kevin managed to generate buzz for the 4 business’ he interacted with. How much buzz? Well, between his tweets, check-ins and reviews Keving promoted these business to 1625 people (and countless more on Yelp) – all for FREE.
Does your business have a social media plan? Does it include and leverage all of the mobile opportunities?
We should talk 