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	<title>MarketMobi.com &#187; PalmOS</title>
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	<link>http://www.marketmobi.com</link>
	<description>Mobile Marketing Solutions</description>
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		<title>Google Introduces Network Targeting within Mobile PPC</title>
		<link>http://www.marketmobi.com/google-introduces-network-targeting-within-mobile-ppc/</link>
		<comments>http://www.marketmobi.com/google-introduces-network-targeting-within-mobile-ppc/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:33:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Andriod]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile marketing blog]]></category>
		<category><![CDATA[mobile marketing news]]></category>
		<category><![CDATA[Mobile PPC]]></category>
		<category><![CDATA[PalmOS]]></category>

		<guid isPermaLink="false">http://www.marketmobi.com/?p=75</guid>
		<description><![CDATA[If your and AdWords advertiser, you many know that Google PPC ads can be placed on mobile web browsers. When new campaigns and accounts are being set-up, advertising to mobile devices is automatically included in the default settings in addition to computers. To target specifically to mobile browsers and devices, simply log into your account [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marketmobi.com/wp-content/uploads/2010/01/mobile-screenshot-2.png"><img src="http://www.marketmobi.com/wp-content/uploads/2010/01/mobile-screenshot-2-157x300.png" alt="" title="Google Andriod Phone" width="157" height="300" class="alignright size-medium wp-image-78" /></a>If your and AdWords advertiser, you many know that Google PPC ads can be placed on mobile web browsers.  When new campaigns and accounts are being set-up, advertising to mobile devices is automatically included in the default settings in addition to computers.</p>
<p>To target specifically to mobile browsers and devices, simply log into your account and access the campaign you want to change.  Within that campaigns settings, look for the &#8220;Networks, devices and extensions&#8221; and select &#8220;edit&#8221;</p>
<p>You should see this:<br />
<a href="http://www.marketmobi.com/wp-content/uploads/2010/01/Firefox-2.jpg"><img src="http://www.marketmobi.com/wp-content/uploads/2010/01/Firefox-2-300x108.jpg" alt="" title="Mobile Marketing - Selecting Mobile to Target" width="300" height="108" class="aligncenter size-medium wp-image-77" /></a></p>
<p>Next, select &#8220;Let me Choose&#8221; and un-check the &#8220;Desktop and Laptop computers&#8221; while keeping the &#8220;mobile&#8221; radio button selected.</p>
<p><a href="http://www.marketmobi.com/wp-content/uploads/2010/01/Firefox.jpg"><img src="http://www.marketmobi.com/wp-content/uploads/2010/01/Firefox-300x193.jpg" alt="" title="Mobile Marketing - Targeting to Mobile Networks" width="300" height="193" class="aligncenter size-medium wp-image-76" /></a></p>
<p>The latest upgrade Google has made allows advertisers to target to specific mobile carriers and mobile platforms (iphone, Andriod, PalmOS etc).  This can be useful for advertisers who have applications that are specific to the iphone mobile platform and need to target only to this platform.</p>
<p><a href="http://adwords.blogspot.com/2010/01/new-targeting-options-for-mobile-ads.html">The official Google annoucement can be read here</a></p>
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