Step 1.
Within your Adwords account, select a campaign and enable your local business listing. You can do this by linking to your existing local business account, or simply add a new business listing right in the account.

Step 2.
Make sure you have enabled your ads to show on mobile devices (like the iphone or blackberry). To see how this is done, see our previous post here: or look at the image below:

Here is a video direct from Big G.

What makes this service AMAZING is the fact that almost any business, prefers phone call leads to email/form based leads. Local business like restaurants, hardware stores etc love when the phone rings because it gives an opportunity to understand the customers needs and find the right solution. There is also great up-sell opportunity over the phone.

Phone call clicks are charged the same way the advertiser pays per click. Meaning, whatever the existing average cost per click is on your ads – is the same as the call. I expect to see Google expand this program further as the invest heavily in the mobile space this year. It would make sense that Google might get into charging more per call – or adding phone call clicks to the conversion tracking metrics. This would then allow them to include these stats in the minimum amount of conversions needed for an advertiser to opt into the conversion optimizer program.

To see the stats of click and calls from Mobile devices, follow the steps in the screen shot below:

Google’s post: Go Mobile! Series

A great analysis from Michael Boland at Search Engine Watch: Mobile PPCall Simplified

For WordPress sites, if you are looking for a way to take advantage of Buzz and allow your readers to “Buzz up” your post.

1. Within your wordpress theme editor, access the “singlepost.php” file
2. Add the code below just after this:

<h1><?php the_title(); ?></h1>

<a href="javascript:var%20b=document.body;var%20GR________bookmarklet_domain=&quot;http://www.google.com&quot;;if(b&amp;&amp;!document.xmlVersion){void(z=document.createElement(&quot;script&quot;));void(z.src=&quot;http://www.google.com/reader/ui/link-bookmarklet.js&quot;);void(b.appendChild(z));}else{}"> <img src="http://imgur.com/3GJMv.png" border="0" alt="Share on Google Buzz" /></a>

3. Save.

Happy buzzing!

To target specifically to mobile browsers and devices, simply log into your account and access the campaign you want to change. Within that campaigns settings, look for the “Networks, devices and extensions” and select “edit”

You should see this:

Next, select “Let me Choose” and un-check the “Desktop and Laptop computers” while keeping the “mobile” radio button selected.

The latest upgrade Google has made allows advertisers to target to specific mobile carriers and mobile platforms (iphone, Andriod, PalmOS etc). This can be useful for advertisers who have applications that are specific to the iphone mobile platform and need to target only to this platform.

The official Google annoucement can be read here

MarketMobi.com was developed to deliver effective mobile marketing solutions for business around the world. Our team has years of internet marketing experience and skills ready to deliver an effective mobile marketing campaign for your business.

Our services include:

• Mobile friendly websites
• Mobile landing pages
• Pay-per-click management
• Social mobile marketing campaigns
• iphone, andriod and Blackberry application development
• Mobile banner ad creation and campaign management
• Mobile analytics